Seasonal allergies affect 1/4 of Canadians, yet many patients struggle to understand their triggers, treatments, and preventative care options. This session explores how healthcare professionals and pharmaceutical brands can apply strategic marketing techniques to educate and empower patients. Attendees will discover innovative ways to communicate complex medical information, develop targeted campaigns that resonate with allergy sufferers, and build trust through content marketing, social media, and community engagement. By blending clinical insights with effective marketing strategies, participants will gain actionable tools to improve patient outcomes and drive meaningful engagement.

Sponsored by Kenvue